Brand Identity · 2025
A brand built around the idea that good nutrition shouldn't require a nutrition degree.
Orin came to us with a product they believed in and a name no one could spell. We built a brand identity that made both problems disappear.
The brief was deceptively simple: make healthy food feel desirable without making it feel exclusive. The tension between accessible and premium shaped every decision — from the wordmark weight to the colour palette.
Early wordmark explorations
We landed on a palette of warm off-whites and a single deep green — earthy without being crunchy, clean without being clinical. The typeface is a modified geometric sans that nods to pharmaceutical precision while staying warm enough for a kitchen shelf.
Packaging system
Label detail
“We wanted it to feel like something your smartest friend recommended, not something a brand manager invented.”
— Orin founder
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