Packaging · 2024
Skincare packaging that earns its place on a bathroom shelf.
Petal's formulas were exceptional. The packaging was holding them back. We redesigned the full range to match the quality inside.
The skincare market is saturated with two modes: clinical white with sans-serif, or maximalist floral with script type. Petal wanted neither. We found a third register — quiet confidence, like a brand that doesn't need to explain itself.
Full range layout
Material choices were central to the brief. Every surface decision — matte finish, embossed wordmark, recycled glass — communicates the brand's commitment to quality before the lid is opened.
Serum bottle detail
Unboxing experience
“It's the first time our packaging has started conversations at retail.”
— Petal creative director
Next