Web & Brand · 2024
A B2B SaaS rebrand for a company that had outgrown its first identity.
Sector had grown from a scrappy startup into a serious enterprise product. The brand hadn't kept up. We fixed that without losing the energy that got them there.
Enterprise rebrands carry real risk: go too corporate and you lose the culture, go too startup and you lose the credibility. The brief was to find the exact midpoint — and then make it look effortless.
Homepage redesign
The new identity is built around a modular grid system that works at every scale — from favicon to billboard. The palette shifts from the original purple-heavy scheme to a more authoritative navy and white, with a single amber accent that carries the original brand's energy.
Icon system
Marketing site
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